PlanetEye
Travel Beyond Words
November 13th, 2008
Online Travel Market Growing
- Mark Evans
- Director, Community
Travel is one of the largest businesses on the Web as a way to research destinations and book flights, hotels, rental cars and other services.
PhocusWright expects the U.S. online leisure/unmanaged business travel market to grow 8% in 2008 to $98.2-billion. While this is the first time the category has seen single-digit growth, PhocusWright said it will be twice as high as the total travel market.
The online travel markets success, it said, has much to do with the fact consumers are comfortable buying online, the perception the Web offers the best prices, and there are incentives from suppliers for people to book online.
Note: The table above was published by eMarketer in August before the global capital markets became so volatile.
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November 15th, 2008 at 2:27 am
[...] some of their comments. For example: the Travel Industry being a small market? Leisure travel is about $100 billion industry in the US alone, with a projected growth of 8% in this economy. And 60% of business travellers [...]